Would you pay to watch the final 5 minutes of an NBA game?

NBA commissioner Adam Silver has always been open to making tweaks, such as weekday morning games or altering the playoff system. But giving fans the option to pay to watch the final five minutes of an NBA game from any mobile device or TV would certainly attract the recreational fan.

Loyal fans will watch all two hours of a game, but Silver is always open for new suggestions, especially if it can generate more interest to the NBA. During the Sports Business Innovation panel at CES 2017 in Las Vegas, Silver was asked to give his perspective on how fans could be viewing games in the next five years.


“Certainly we’re going from a place where it was one price for an entire season of games,” Silver told the Diamond Leung of SportTechie. “Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game.”

Silver made many valid points and I agree with them. Most games really become super exciting in crunch time and giving a potential person who is looking to become a fan of basketball the option of watching the final five minutes will put the NBA ahead of the other sports around the world.

The NBA features world-class athletes who tend to perform at their highest level down the stretch where fans at the game are more likely to be tuned in and cheering on their team.

The excitement and atmosphere is something unique and giving a recreational fan the option to watch those final five minutes would incentivize that person to make a purchase and potentially watch an entire game in the near future.

Do you agree or disagree with my take? Join the conversation NBA fans.

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Emmanuel Basulto
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