WATCH: 30-second Sacramento ad to run in Times Square before NBA decides Kings fate

As the NBA prepares to decide on the future of the Kings, the city of Sacramento is hoping to sway New York in its favor.  A 30-second, pro-Sacramento ad will run over the next 72 hours in Time Square, leading up to the final day of the league’s Board of Governors’ meetings, when a conclusion may be reached on where the Kings play next  season.

The video was put together by the Sacramento Convention and Visitors Bureau.  According to a press release, it features “non-paid representation from Kings’ fans, Downtown Service Guides, the business community, public safety officers, general citizens and their children, and the hospitality community.”

“We’ve long-maintained that keeping the Kings in Sacramento is bigger than basketball,” SCVB President & CEO Steve Hammond said in a prepared statement.  “It’s about programming our Central Business District with an arena and leveraging that investment as a catalyst for new development in our downtown.  It’s about attracting new programming and visitors to grow the general funds of the City and County, which will improve the quality of life for our residents.  This is bigger than basketball: It’s about the continued vitality and growth of our City for residents and the regional community at large.”

The video will run every five minutes in Time Square beginning today.  You can watch in its entirety below.

[youtube id=”HmrH-YRGgyM” width=”600″ height=”350″]

UPDATE (10:18 am PT): Someone shot the ad playing in Times Square this morning.  Here’s how it looked.

[vimeo id=”64158892″ width=”600″ height=”350″]

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About: Jonathan Santiago

Jonathan Santiago serves Cowbell Kingdom as senior editor specializing in writing, podcasting and video production. He also handles the majority of CK’s day-to-day beat coverage of the Kings.