The latest from Sleep Train Arena.
Kings past and present will be in Sacramento for tomorrow's big party.
Last season, the Sacramento Kings marketing team unleashed a can of worms with their season-opening campaign Here We Rise.
The slogan became Here We Stay
, Here We Build, Here We Sit, Here We Purple,
as Kings fans rallied to save their team.Well, how does Back In Black
sound for the 2011-12 season? What does it mean? It means that the Sacramento Kings will turn back the clock to their glory years with a re-invented black alternate jersey.Today, the Kings rolled out their new look, complete with a promotional video that includes Kings legends Bobby Jackson, Scot Pollard and Doug Christie
. Although I am not a jersey wearing kind of guy, I had the privilege of seeing the new design last night and these things are going to fly off the shelf for Christmas....