Sacramento Kings launch new website for Hindi-speaking fans

Vivek Ranadivé introduces Pete D'Alessandro as Kings new GM. (Photo: Jonathan Santiago)

We have heard new Sacramento owner Vivek Ranadivé talk about his NBA 3.0 plan and his hopes to make the Kings a global brand. Today, we saw the first step with the announcement of, a new section on the Kings’ website dedicated to reaching the team’s growing fan base in the Indian and Asian markets.

“A key facet of our ownership group’s vision is for the Kings to become India’s home team,” Kings President Chris Granger said in the team’s official prses release. “Between our dance team performing in India this summer, a live telecast on Sony Six for our home opener, and the launch of the website, we are committed to reaching out to India, and all of Asia, in a comprehensive way. This is just the beginning.” will feature stories, interviews, as well as player and game information written in Hindi. It is a huge first step in the team’s attempt to bring the NBA game to Ranadivé’s native land and just in time for the Kings home opener against the Denver Nuggets that will be televised in India.



About: James Ham

James Ham is the senior editor of Cowbell Kingdom, providing extensive Kings coverage through news analysis, in-depth interviews with players and staff and daily coverage of breaking news since 2010. Along with providing original content for the site, including the Cowbell Kingdom Podcast and his weekly Sunday Musings column, James also contributes to and is one of the producers behind the award-winning, independent documentary film "Small Market, Big Heart".