Primary Market Offers Cheapest Prices for Kings Tickets in December

The Sacramento Kings have begun a new era at Golden 1 Center, and while the state-of-the-art, 17,500-capacity venue should be a big destination point this season, fans won’t have to break the bank when purchasing tickets through the primary market.

The Kings will play five home games during the month of December, welcoming the New York Knicks, Los Angeles Lakers, Portland Trail Blazers, Philadelphia 76ers and Memphis Grizzlies over that time, For those with interest in attending, Kings tickets on Ticketmaster for those select games own cheaper ticket prices than many resale outlets.

With the Knicks in town on December 9, it will be one of the most expensive games to attend this season if searching for Kings tickets on the secondary market.

However, there is a considerable price difference when going through Ticketmaster. The cheapest available tickets against the Knicks on Ticketmaster are now priced from $30, more than half the price of the $82 asking price on search engine TicketIQ.

The Lakers will be in town three days later, and while it will be the most expensive game to attend on Ticketmaster, it is still cheaper than going through the resale market. On TicketIQ Kings tickets against the Lakers start from $52. Ticketmaster currently lists tickets at a get-in price of $41.

Cheaper prices on Ticketmaster also apply to lower levels at Golden 1 Center at select games. 100-level tickets against the Lakers begin from $100 each, more than $30 cheaper than the $134 price tag on TicketIQ.

The Blazers, 76ers and Grizzlies will command similar price points on Ticketmaster when they visit Sacramento later in the month.

All three games will be the cheapest to attend during the month, with tickets on Ticketmaster starting from as low as $22 each.

There is a differing trend on the resale market, as each successive game will be more expensive to attend than the last. Lower-level seating can be found starting from just $55 per ticket over the month’s final three home games.

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The Kings are no stranger to implementing new ticket pricing techniques. Their use of dynamic pricing allows them to get a sense of what the market for select home games, setting ticket prices based on factors like opponent, day of the week and how the team has recently played.

That model is further influenced by the various ticketing networks the Kings use to tap into their fan base, ranging from smartphone apps to discounts given to Golden 1 Credit Union members at select games.

Kings fans have a bevy of options when searching for the perfect tickets. And over the next month, those tickets will likely come courtesy of the dynamic primary market the team is utilizing again this season.


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