Kings continue agressive approach to winning fans back.

According to an official Kings press release, the franchise will offer variable pricing plans for games this season.

“We realize that all games are not created equal,” said Matina Kolokotronis, Kings president of business operations. “Similar to the successful model used by the hotel and airline industries, we are aligning our pricing to better match the demand set by the market. This new structure also allows us to price many games at a lower price than last season, making Kings games even more accessible for fans.”

The Kings have spent the summer rolling out a series of impressive ticket packages aimed at enticing the common fan back to Arco Arena. Last week’s launch of their “Here We Rise” campaign came with the announcement of 400 upper level season ticket seats being offered for the reduced rate of $10 per seat per game.

Thanks to the Bee’s Jason Jones for getting this quote:

“We’ve talked to our season-ticket holders at length, both in person and through a lot of surveys, and the NBA,” said Kings vice president of marketing and communications Mitch Germann. “A lot of NBA teams are going to do (variable pricing), too. I know in Major League Baseball some teams have been doing it for a while.”

Re-establishing a fan base is a hard sell for any team. Variable pricing, ticket packages featuring the Heat and the Lakers, and $10 seats are a clear sign that the Kings understand the dynamics of Sacramento and California economics. The grass roots approach the Kings are currently implementing will go a long way toward filling up the stadium again, but returning to the winning ways of of the late 90’s and early 2000’s will go even farther.


James Ham

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